Marilyn Daniels, a professor Emerita of communication Arts and Sciences at the Pennsylvania state university, USA, has done extensive research into the benefits of using signs with hearing children. She writes “Sign language has many advantages for hearing children. It influences a child’s ability to attend, often increases self-esteem: boosts enthusiasm and a readiness to learn”. Sign language is such a powerful, brain friendly tool,that can open up a child’s mind and optimize their learning in the core subjects of our ABC’s, and phonic learning, Numeracy, Colours, Animals and much more.